Proving Ground: Wildfarmed, and the Hard Yards of Growing a Market

Proving Ground: Wildfarmed, and the Hard Yards of Growing a Market

276 Source: Ian Gould July 8th, 2026 Article
"In a recent piece I wrote about whether a regeneratively farmed KitKat was progress or just good PR, and I left a question hanging: is a chocolate bar a worthy home for some of our highest-integrity produce? This time I want to turn the lens around and look at the people growing the wheat - because the more interesting story, and the more human one, sits upstream of the wrapper." (Ian Gould)
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