Farm Management Skills Programme: Module 2 – Owning your Story

Module 2: Owning your Story – Presenting & Communicating with Confidence

Fine tune your presentation skills, learn how to handle the media and thrive in a complex political landscape.

Aims:

The module aims to facilitate trainees to:

• Develop skills to enable effective communication with the media, wider public and within your own professional network.
• Understand how the media operates and what journalists are looking for.
• Understand what makes a story and how to tell it.
• Distil complex information into accessible, succinct, down to earth language.
• Practice interview skills and techniques.
• Overcome fears about working with the media, sharing your story and speaking out publicly.

Topics:

The topics covered in the module will include:

• Why is storytelling an important skill in business?
• What makes a story?
• How to hook an audience
• Story pitching tips
• Interview dos and don’ts
• The power of knowing how to ask a good question
• Practical pitching exercises and radio interview role play

Learning Outcomes:

By the end of the day each trainee will be able to:

• Understand storytelling on a deeper level.
• Engage with the media and wider public positively and constructively.
• Improve personal communication skills.
• Handle yourself in an interview situation, and know how to interview others.
• Share your story with confidence and a smile.

Please note that the above aims/topics are subject to change

Delegates booking all eight modules will benefit from a discounted rate. Please email events@soc-ag.org for more information.