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From fields to florists: the potential of British cut flowers

#437 | Source: Natalie Gaibani, Strutt & Parker | Published on October 14th, 2026

Photo: Lucy Charman ASAg, Shooting Fields Photography

The UK’s cut-flower sector is undergoing a significant revival creating new opportunities for UK farmers.

For decades, the market has been dominated by imported stems, particularly from the Netherlands, Kenya and South America, while domestic production has steadily dwindled.

Yet British growers are slowly reclaiming market share, as sustainability goals and consumer preference drives demand.