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Cereals 2026: Mud, Clarkson & The Future of Sustainable Farming

#247 | Source: Simon Pawsey, MorePeople | Published on June 24th, 2026

“Behind every new technology, every biodiversity project and every net-zero commitment is a need for people who can make it happen.” 

Held at Diddly Squat Farm, there was plenty of interest around Jeremy Clarkson’s involvement and, unsurprisingly, he drew a crowd wherever he went. Caleb Cooper was also around throughout the event and seemed every bit as genuine and approachable as he comes across on Clarkson’s Farm, helping with the set-up and close down while towing those stuck in the mud.