For a long time, poultry farming has been more than a job. Early starts, late finishes, and responsibility all mean you don’t switch off at weekends. The birds don’t take a day off, and traditionally, neither have the people caring for them.
n’t take a day off, and traditionally, neither have the people caring for them.
But that mindset is being challenged, by the next generation, particularly those without a farming background, who are looking at the farming industry differently. They’re not afraid of hard work, but they are asking a fair question: what does this job give back?
Work-life balance, flexibility, and mental wellbeing are now all expectations for young people. In fact, around 70% of Generation Z say work-life balance is their top priority when choosing a job. And the reality is poultry farming is competing with every other industry for that same talent.