There’s a subtle but sure revolution happening across the British countryside, and you won’t spot it in a headline or an annual review — you’ll see it in the cab of a tractor. There’s a younger farmer at the helm, phone in hand, flipping between yield maps, WhatsApp groups and weather radars while the tractor glides along neatly on auto-steer. It’s subtle, almost unassuming, but it’s exactly the kind of shift that changes everything. Because these younger digital-minded farmers aren’t just farming differently — they’re thinking differently. And that mindset is transforming how data is used across UK agriculture.
This paper is from Agritech Future:
https://agritechfuture.com/smart-farming/editors-view-the-rise-of-the-data-driven-young-farmer-and-what-it-means-for-the-uk/
Farming has always been a dance between instinct and experience — but now there’s data, and lots of it. Soil sensors, drone imagery, machine telematics, moisture probes, mapping tools… the list grows longer every year. The irony, of course, is that many farmers now say they’re drowning in data but still thirsty for clarity. It’s one thing to generate a spreadsheet’s worth of numbers; it’s another to know what on earth to do with them.